If you’re selling your house in a waning real estate market, the following are some action steps that you can take to have your house ready for a quick sale without needing to lower your price.

1. Find out your perfect house purchaser or "Target Market." Don’t market your house to a property investor if you want to obtain top for your home! Think about those people who own houses and live in your neighborhood. Are they ordinary folks or physicians and lawyers? Are the new property owners first-time home buyers or move-up buyers?

2. Know your competition. Have a look at the other homes close by to find out what the competition offers. Create a a spreadsheet to list down characteristics and comparables to your property.

3. Create an action plan to sell your house. List down the changes that needing to be done to vie with the other homes and then add in changes that will make your home stand out. You need to learn how to use colors and building material that appeal to your target buyer. For instance, if you are selling to first-time home buyers, they are not as particular and in general favor primary colors. The more sophisticated buyers anticipate flawlessness and favor complicated colors.

4. Apply Design Psychology strategies to sell your house. Learn how to achieve the designer appearance on a dime. Do not spend money on home repairs that aren’t going to pay you back. For instance, you do not need to totally redo your kitchen but a fresh coat of paint, which costs roughly $20, and putting in a new faucet for under $100 can add thousands to your sale.

5. Set your price to vie with the other properties your buyers will choose from. Do not let real estate brokers force you to lower your sales price. It just takes one purchaser to fall in love with your property.

6. Design a sales flyer that really works. Don’t be all-purpose with the number one sales tool. Marketing psychology helps you copy Internet marketers’ tested strategies. Put a list of the benefits to the home buyer, not your home’s characteristics.

7. Employ home staging strategies to show your home. Go beyond the typical home staging and produce a home buyer’s fantasy. Stage your home with activities that associate to your target purchasers.

Regardless of what the real estate market does this year, you need to protect your equity. Don’t simply put up the "for sale" sign and hope for the best. Get your home ready for a top-dollar sale.